A sourced map of the AWS Marketplace tooling category — who owns Build, who owns Sell, and where the Market layer slots in on top.
A line-by-line map across Build, Sell, Market, and Platform. Solid green = native. Amber = available via integration or limited. Empty = not offered.
Three honest scenarios. Vellocity sits above the listing layer: no listing yet, start with a 3PI. Listing live and pipeline flat, start with us. Most teams end up running both.
You're a Series A ISV with no AWS Marketplace presence. Your first job is getting listed, accepting private offers, and metering correctly. Pick Clazar, Suger, or Labra based on price and category fit. Add Vellocity once your first listing is live.
Best fit · Clazar · Suger · LabraListing is live but conversion is weak. Co-sell motion is manual. You're writing your own content. You want listing SEO, deal-influence attribution, co-sell partner matching, and AI content workflows — capabilities the 3PIs don't ship.
Best fit · Vellocity (direct)The most common path. Run a 3PI for listing/transacting. Run Vellocity through the same 3PI, via the Embedded Partner API, for content + co-sell intel + performance prediction. One integration on your side, two best-in-class layers underneath.
Best fit · 3PI + Vellocity (channel)You don't need to rip out your transaction stack. Plug Vellocity in alongside whatever's listing your software today. Most Tackle migrants run us in parallel for 90 days, then pick a 3PI partner for the listing layer.
Free 6-dimension scan of your listing copy — the buyer signals that drive private-offer conversion. No 3PI swap required. No AWS account connection required. Two minutes to see whether this is for you.