A real score on a real listing — nothing redacted, nothing held back for a demo. The walkthrough below explains what each number means and what you'd fix first.
Ron is cutting a short video that reads this exact report line by line — what each dimension measures, why this listing scored what it did, and which fix he'd make first. Until it's up, the full report is below and every part of it is annotated.
Scored on Acme Observe, a fictional observability listing written the way most listings are written. Every number below was computed by the live scorer when this page loaded.
Below the category leaders — start with Buyer fit.
Scored on your listing copy across seven buyer dimensions — mostly on what a buyer could actually check (numbers, named integrations, certifications, stated pricing), and partly on structure. Backlink authority, AI visibility, and rich-media agent legibility are not measured here.
How to read this
Look at the last two numbers together. This listing scores 94/100 on structure — every field is filled in, at a sensible length, with paragraphs and bullets. By the old measure it was a great listing. But it contains zero claims a buyer could check and 10 superlatives. That gap between "well-formed" and "says anything" is the whole report.
Whether a stranger can tell what this is — in plain language, without the superlatives.
Whether a buyer can tell this fits their stack, their team, and their deployment model.
Whether the differentiation is checkable fact or unbacked adjective.
How findable this is — in category search, and to an AI assistant building a shortlist.
Certifications, security posture, and a support commitment a buyer could hold you to.
Whether a buyer can price you and start without a sales call.
Pasted copy carries no media. Connect your listing to measure video, screenshots, and agent legibility.
How to read this
Don't read the bars as a report card — read them as a work order. The lowest bar is where a buyer stops reading, and the dimensions are weighted, so a low Differentiation costs more than a low SEO. A dimension marked "not measured" is not a zero — it means we genuinely could not see it from public copy, and we would rather say so than guess.
This is the full working. Each row is a check, the points it earned, and the exact thing in your copy that earned or lost them.
| Check | Dimension | Points | What we found |
|---|---|---|---|
| Claims a buyer can check | Differentiation | 0/34 | 0 checkable claims against 10 superlative(s): "revolutionary", "best-in-class", "powerful" +7 more |
| Enough proof to carry the page | Differentiation | 0/16 | 0 checkable claims per 100 words (target 2.5) |
| Opening copy is plain, not hype | Clarity | 0/22 | 10 superlative(s) in the pitch: "revolutionary", "best-in-class", "powerful" +7 more |
| Says plainly what the product is | Clarity | 18/18 | A direct "X is a Y" definition is present |
| Names who the product is for | Buyer fit | 0/20 | No named buyer, role, or industry |
| Names the systems it works with | Buyer fit | 0/22 | No named integrations, platforms, or services |
| States how it deploys | Buyer fit | 0/14 | No deployment model, prerequisite, or delivery format stated |
| Highlights carry specifics | Buyer fit | 0/14 | 0 of 3 highlights carry a number, name, or specific capability |
| Title names the category | SEO | 18/18 | Title carries a searchable category term |
| Copy is legible to an AI assistant | SEO | 0/26 | 0% of sentences are self-contained facts (carry a number, named system, or certification) |
| Description is scannable | SEO | 10/10 | Bullets or numbered structure detected |
| Named certifications and security posture | Trust signals | 0/32 | No certification, security posture, or AWS validation named |
| Support is a commitment, not a mention | Trust signals | 5/20 | Channels: "email" · response time not stated · coverage not stated |
| Pricing is on the page | Conversion | 0/26 | No price or pricing unit anywhere in the copy |
| A buyer can start without talking to sales | Conversion | 0/20 | No self-serve or free-entry path detected |
| No "contact us" gate on the purchase path | Conversion | 0/18 | 2 sales gate(s): "contact us for pricing", "request a demo" |
Ranked by how much the gap costs, not by how easy it is. Do them in this order.
No checkable claims — replace the adjectives with numbers High impact
Nothing in this listing can be verified. Adjectives like "revolutionary", "best-in-class", "powerful" +7 more describe every competitor equally, so they carry no information. Replace each one with the number behind it, the certification that proves it, or the system it integrates with. This is the single highest-leverage change on the page.
Name your certifications and security posture High impact
Nothing here tells a buyer their security review will pass. Name the certifications you hold (SOC 2, ISO 27001, HIPAA) and the posture behind them (encryption, SSO, audit logging). Security review is where marketplace deals die, and this is the field that survives it.
Put a number on the pricing High impact
There is no price on the page. Buyers who cannot price you compare you against vendors they can, and an AI assistant building a shortlist will simply omit you — it has nothing to put in the price column. Even a starting rate or a unit ("$0.10 per 1,000 requests") is enough.
Free tools that claim to measure everything are measuring nothing. Here is what is genuinely outside what public listing copy can tell us:
The score you see is calculated only from the dimensions above — the ones we can actually read. Nothing here is estimated to fill a gap.
This is the second report on this page — a different listing in the same category, written with numbers instead of adjectives. Same scorer, same checks, run at the same moment.
Adjectives
0 checkable claims · 10 superlatives
"The innovative, best-in-class monitoring, logging, and tracing solution for modern engineering teams."
Proof
11 checkable claims · 0 superlatives
"Cut p99 latency by 40% at the edge. SOC 2 and ISO 27001 certified, with a free tier and usage-based pricing."
53 points separates them, and both are about the same length. The difference is that one of them says "40%", "SOC 2 Type II", "AWS Lambda", and "$0" — things a buyer can check and an AI assistant can quote. The other says "best-in-class".
Paste your listing URL, or paste the copy straight in. It takes about fifteen seconds and you get the same report you just read.
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