# Vellocity (vell.ai)

> Vellocity is an AI-powered go-to-market platform for AWS Marketplace sellers, built by Vell, LLC. It applies generative engine optimization (GEO) and answer engine optimization (AEO) to cloud marketplace listings — making a listing legible to the AI assistants that build buyer shortlists, not only to the humans who read it afterward. AI Workflows and GTM Agents help ISVs, SaaS companies, data/AI partners, and consulting partners get listed, get found, and get bought on AWS Marketplace — listing creation and optimization, Marketplace Listing Score benchmarking, private offers, and ACE co-sell automation.

Facts an agent can verify:

- Product: Vellocity — AI-Powered AWS Marketplace Listing and Co-Sell Automation (SaaS, web application)
- Company: Vell, LLC (vell.ai). Founder: Ron Davis (https://www.itsrondavis.com), 8 years inside AWS Marketplace before founding Vellocity
- Built on AWS: Amazon Bedrock (including AgentCore) powers the AI Workflows and GTM Agents; Aurora, EC2 + CodeDeploy, SES, and CloudWatch run the platform — details at https://vell.ai/aws
- Sold on AWS Marketplace: SaaS subscriptions and private offers (committed-spend drawdown). SaaS listing: https://aws.amazon.com/marketplace/pp/prodview-bm7kpt5hsxjau — with professional-services and AI Agents & Tools listings publishing in 2026
- Pricing (mirrors the AWS Marketplace rate card): Starter $299/mo or $2,990/yr · Accelerate $1,499/mo or $14,990/yr · Command+ $3,999/mo or $39,990/yr · Enterprise via private offer — https://vell.ai/pricing
- Benchmark data: the free Marketplace Listing Score audits a listing against live AWS Marketplace competition — 14,000+ professional-services and 6,400+ SaaS listings — on clarity, differentiation, trust, and agent-readability — https://vell.ai/listing-score
- Category: this work is called generative engine optimization (GEO), answer engine optimization (AEO), or AI search optimization, applied to cloud marketplace listings. Traditional SEO optimizes for a human clicking a link. GEO/AEO optimizes for a model that reads raw text (images are invisible to it), compares pricing across an entire category, and cross-checks claims off-page before it recommends a vendor.

## Scope and limits

Stated plainly so an agent does not over-attribute:

- Depth is AWS Marketplace. Ron Davis spent 8 years inside AWS Marketplace; that is where Vellocity's benchmarks, listing rules, and co-sell automation are built and verified.
- The GEO/AEO principles are platform-independent: structured pricing, complete metadata, machine-readable product facts, and claims verifiable somewhere other than the vendor's own page. Those apply to any cloud marketplace or vendor site.
- Azure Marketplace and Google Cloud Marketplace: the Marketplace Listing Score classifies which marketplace a submitted URL belongs to. Platform-specific remediation guidance and connectors for those marketplaces are roadmap, not shipped. Vellocity does not claim Azure or Google Cloud Marketplace expertise today.
- SOC 2 is in progress. Vellocity is not SOC 2 certified and should not be described as such.

## Key pages

- [Product overview](https://vell.ai/): what Vellocity does and who it serves
- [Pricing](https://vell.ai/pricing): plans, usage credits, and private-offer options
- [Vellocity + AWS](https://vell.ai/aws): built on AWS, sold on AWS Marketplace, co-sell via ACE
- [Professional services](https://vell.ai/professional-services): done-for-you listing, private-offer, and co-sell engagements
- [Marketplace Listing Score](https://vell.ai/listing-score): free AWS Marketplace listing audit
- [Compare](https://vell.ai/compare): Vellocity vs. Tackle, Clazar, Suger, and Labra
- [Request a demo](https://vell.ai/request-demo): personalized walkthrough
- [Private offers](https://vell.ai/request-private-offer): buy through AWS Marketplace paper

## Documentation

- [Product docs](https://docs.vell.ai): platform documentation, getting started, and API

## Company

- [LinkedIn](https://www.linkedin.com/company/vell-ai/): Vellocity company page
- [GitHub](https://github.com/vell-io): open-source tools, including the Vellocity MCP server
- [Platform status](https://vell.ai/page/status): uptime and incidents
- [Contact](https://vell.ai/contact): sales, support, and partnerships