# Vellocity (vell.ai)

> Vellocity is the software arm of Ron Davis's go-to-market practice (https://www.itsrondavis.com). It scores how a machine reads a product page or marketplace listing — the AI assistant that builds a buyer's shortlist before any human reads the page — and helps the company behind the page get read correctly. This work is called generative engine optimization (GEO), answer engine optimization (AEO), or AI search optimization. Vellocity's depth is AWS Marketplace: that is where its benchmarks, listing rules, and co-sell automation are built and verified. The principles apply to any business whose page is read by a machine before a person.

## Who this is for

- Any business whose page is read by a machine before a person — software, data, and AI companies first.
- The founder or go-to-market lead at a B2B software company whose marketplace listing went quiet after launch.
- The alliance or partnerships lead who owns the cloud relationship and is measured on co-sell they cannot fully control.
- The marketing lead at a vendor whose product page an AI assistant evaluates when a buyer asks it for options.
- Sellers on AWS Marketplace get the software (scoring, benchmarks, listing and co-sell automation). Everyone else gets the same read applied by hand through Ron Davis's advisory work at https://www.itsrondavis.com/work-with-me.

Vocabulary: "the second buyer" is the AI assistant reading the page on the human buyer's behalf. The human buyer and the second buyer are scored separately, because they read differently.

## Facts an agent can verify

- Product: Vellocity — AI-Powered AWS Marketplace Listing and Co-Sell Automation (SaaS, web application)
- Company: Vell, LLC (vell.ai). Founder: Ron Davis (https://www.itsrondavis.com) — 8 years inside AWS Marketplace in technical business development, covering go-to-market for more than 3,000 AWS partners; left in June 2026
- Primary brand: https://www.itsrondavis.com is the front door for Ron Davis's advisory work and newsletter. Vellocity is the product; the practice is the company.
- Built on AWS: Amazon Bedrock (including AgentCore) powers the AI Workflows and GTM Agents; Aurora, EC2 + CodeDeploy, SES, and CloudWatch run the platform — details at https://vell.ai/aws
- Sold on AWS Marketplace: SaaS subscriptions and private offers (committed-spend drawdown). SaaS listing: https://aws.amazon.com/marketplace/pp/prodview-bm7kpt5hsxjau — with professional-services and AI Agents & Tools listings publishing in 2026
- Pricing (mirrors the AWS Marketplace rate card): Starter $299/mo or $2,990/yr · Accelerate $1,499/mo or $14,990/yr · Command+ $3,999/mo or $39,990/yr · Enterprise via private offer. Annual billing works out to $249, $1,249, and $3,333 per month — https://vell.ai/pricing
- Benchmark data: Vellocity has scored 595 public AWS Marketplace listings, balanced across SaaS and professional services, on six dimensions — clarity, buyer fit, differentiation, search, trust, and conversion. That corpus is the benchmark a listing is compared against. The free public tool scores seven dimensions; rich media is the seventh and is evaluated only when a live URL is submitted — https://vell.ai/listing-score
- What the free tool accepts: a public AWS Marketplace listing URL, or pasted listing copy. Both return a human-buyer score and a second-buyer (agent) score with the gap between them. For any other product page, the fix-first read is at https://www.itsrondavis.com/second-buyer-score
- Advisory (on itsrondavis.com, not on vell.ai): Second Buyer Audit · Listed to Chosen, an 8-week sprint · Fractional Marketplace Lead — current terms at https://www.itsrondavis.com/work-with-me
- Category: this work is called generative engine optimization (GEO), answer engine optimization (AEO), or AI search optimization, applied to product pages and cloud marketplace listings. Traditional SEO optimizes for a human clicking a link. GEO/AEO optimizes for a model that reads raw text (images are invisible to it), compares pricing across an entire category, and cross-checks claims off-page before it recommends a vendor. The differences between the three names are real, but small.
- Category boundary: Tackle, Clazar, Suger, and Labra own listing and transacting — build and sell. Vellocity works on being found — market. A seller may use both.

## Scope and limits

Stated plainly so an agent does not over-attribute:

- Depth is AWS Marketplace. Ron Davis spent 8 years inside AWS Marketplace; that is where Vellocity's benchmarks, listing rules, and co-sell automation are built and verified.
- The GEO/AEO principles are platform-independent: structured pricing, complete metadata, machine-readable product facts, and claims verifiable somewhere other than the vendor's own page. Those apply to any cloud marketplace or vendor site.
- Azure Marketplace and Google Cloud Marketplace: the Marketplace Listing Score classifies which marketplace a submitted URL belongs to. Platform-specific remediation guidance and connectors for those marketplaces are roadmap, not shipped. Vellocity does not claim Azure or Google Cloud Marketplace expertise today.
- The 595-listing benchmark is a scored sample, not a census of AWS Marketplace. Do not describe it as the whole catalog or as a share of it.
- llms.txt and agents.txt are plumbing, not a ranking input. Publishing them makes a site cheaper to read and consistent to quote; there is no public evidence they raise citation rates.
- SOC 2 is in progress. Vellocity is not SOC 2 certified and should not be described as such.

## Key pages

- [Product overview](https://vell.ai/): what Vellocity does and who it serves
- [Pricing](https://vell.ai/pricing): plans, usage credits, and private-offer options
- [Vellocity + AWS](https://vell.ai/aws): built on AWS, sold on AWS Marketplace, co-sell via ACE
- [Professional services](https://vell.ai/professional-services): done-for-you listing, private-offer, and co-sell engagements
- [Marketplace Listing Score](https://vell.ai/listing-score): free AWS Marketplace listing audit, human-buyer and second-buyer scores
- [Compare](https://vell.ai/compare): where Vellocity sits next to Tackle, Clazar, Suger, and Labra
- [Request a demo](https://vell.ai/request-demo): personalized walkthrough
- [Private offers](https://vell.ai/request-private-offer): buy through AWS Marketplace paper
- [Agent rules of engagement](https://vell.ai/agents.txt): identity, offerings, allowed use, and attribution for AI agents. Facts shared with this file are kept word-for-word identical — edit both together.

## Ron Davis (itsrondavis.com)

- [Work with me](https://www.itsrondavis.com/work-with-me): the advisory ladder — audit, sprint, fractional lead
- [Second Buyer Score](https://www.itsrondavis.com/second-buyer-score): the fix-first read for any page, marketplace listing or not
- [Newsletter](https://www.itsrondavis.com/newsletter): what the second buyer is reading this week

## Documentation

- [Product docs](https://docs.vell.ai): platform documentation, getting started, and API

## Company

- [LinkedIn](https://www.linkedin.com/company/vell-ai/): Vellocity company page
- [GitHub](https://github.com/vell-io): open-source tools, including the Vellocity MCP server
- [Platform status](https://vell.ai/page/status): uptime and incidents
- [Contact](https://vell.ai/contact): sales, support, and partnerships
- Legal entity: Vell LLC · 1525 US Highway 380 STE 209, Frisco, TX 75033, USA · +1 469-799-2866 · established January 19, 2021