Vellocity
Vellocity + Amazon Web Services

Built on AWS.
Sold on AWS Marketplace.

Vellocity is the Market-focused GTM platform for AWS partners — AI Workflows and GTM Agents, built on Amazon Bedrock, that make AWS Marketplace listings discoverable to human buyers and AI procurement agents, and convert that discovery into pipeline and co-sell.

14,455 Professional Services listings tracked 6,400 SaaS listings tracked ~6/day new listings added
Our joint proposition

One flywheel, three winners.

AWS built the store. Partners bring the products. Vellocity does the marketing — the layer between listed and bought.

For AWS customers

Listings a buyer can actually evaluate

Clear, complete, benchmark-scored listings shorten procurement — for human buyers and the AI agents increasingly doing the first pass.

For AWS partners

From listed to bought

AI Workflows and GTM Agents turn a live listing into demand: discoverability, content, private offers and co-sell follow-through.

For AWS

More GMV, more co-sell

Every seller Vellocity onboards ships a stronger listing and an active co-sell motion — growing Marketplace transactions and ACE participation.

Built on AWS

The platform runs where our customers sell.

Vellocity isn't AWS-adjacent — it's AWS-native, end to end. The same services our customers bet on power the platform that markets them.

Amazon Bedrock

Powers Vellocity's GTM Agents and AI Workflows — content generation, listing scoring and co-sell intelligence run on Bedrock models.

Amazon Bedrock AgentCore

Agent runtime and guardrails for the GTM Agents, with tool sync and permission scoping managed per capability.

Amazon Aurora

Primary datastore for listings intelligence, benchmarks and customer workspaces.

Amazon EC2 + AWS CodeDeploy

The platform runs on EC2 behind an ALB with automated blue-green style rollouts and golden-AMI pipelines.

Amazon SES

Transactional and lifecycle email for the platform and its GTM campaign engine.

Amazon CloudWatch

Observability, canaries and self-healing automation across the production fleet.

Marketplace & co-sell

We run the motion we sell.

Vellocity transacts on AWS Marketplace and works its own co-sell pipeline through ACE — the exact playbook we operate for customers. When we recommend a motion, it's because we ran it first.

Live SaaS listing

Vellocity transacts on AWS Marketplace — subscriptions, private offers and metered billing.

Private offers

Enterprise terms delivered through Marketplace paper, against committed cloud spend.

Co-sell via ACE

Opportunity registration and co-sell motions — the same motion we run for our customers.

Channel & CPPO

Resell or bundle Vellocity through Consulting Partner Private Offers — resale authorizations let partners wrap our platform and agents into their own offers.

vell.ai/listing-score
Free tool · no signup

See your listing the way a buyer does.

Paste a public AWS Marketplace URL. In seconds you get a 0–100 score across six buyer-centric dimensions — and the three highest-impact fixes.

Score my listing

Talk to us about your Marketplace GTM.

A 30-minute discovery call — where you are on Marketplace, the highest-leverage gap, and concrete next steps.